IITB Central Library 2.0 Service

B’wood rocks to IIT tunes

Posted on: October 28, 2010

By Times of India
Think IITs are the land of geeks? Then what’s Bollywood doing here?
The Indian Institutes of Technology (IITs) are shedding their geeky image and how! Bollywood, which was never considered an IITian’s indulgence, is now becoming an integral part of the fest offerings at various IITs, attended by tens of thousands of students. Gone are days when Bollywood was restricted to TV screens. Believe it or not, B-town folks have found a fan following in the so called studious, notime-for-play, IITian nerds. So, don’t be surprised if you see stars like Shahid Kapoor, Deepika Padukone and Imran Khan shaking a leg with IITians every year.
Delhi may not be tinseltown, but that’s no reason for IITians in the capital to remain thirsty for glamour. On Thursday, actress Anushka Sharma and her co-star Ranveer Singh landed at IIT Delhi as guests for the ongoing IIT-D fest and interacted with the students, while promoting their upcoming movie. Actress Deepika Padukone and Imran Khan were, in fact, the most awaited guests at the institute, but finally couldn’t make it due to unexpected showers. But, the rains can’t dampen the students’ plans. Singer KK is expected to perform today. Bands from across the world, including Holland, Sweden, Portugal and Czech Republic, are also expected to perform. A source from the institute says, ‘‘With a higher budget this year, IIT Delhi has gone all out on glam, making it one of the must-notmiss events of the year.’’ The estimated budget for this mega event is an estimated 1 crore. Bollywood’s the buzzword at IITs
The IITs are shedding their image as the geek neverland to welcome Bollywood at their fests; tens of thousands of students come to attend these dos
While it’s a fest of glamour for IIT Delhi, for IIT Kanpur, the indulgence is a longlasting one. After all, the institute is celebrating its golden jubilee this year with great hoopla. The highlight is the college anthem being introduced this year, which is being sung by Sonu Nigam. It has been composed by Prasoon Joshi and will be recorded in a Yash Raj studio.
Not far behind is IIT Mumbai which almost always has Bollywood presence. Last year, it was Shahid Kapoor who’d enthralled the students at their annual cultural festival Mood-I. During the four-day fest, actress Neha Dhupia too had made a rather ‘unusual’ appearance. Since she was promoting her movie which dealt with sex, the actress had thrown bags full of condoms and contraceptives at the college crowd to send out a strong message!
The musical trio of Shankar, Ehsaan and Loy too had rocked the fest, and as many as 15,000 students had turned up for their concert. The overall footfall at the event had crossed 60,000.
The Bollywood connect with IITs has gained prominence over the last year or so, and no IIT wants to be left behind in the race. In the last couple of years, singers Shaan, KK and composer Pritam have made appearances at IIT-Kharagpur. Student Kumar Gaurav from IITKharagpur says, “There’s an instant connect when Bollywood is involved. The masses love them, so the popularity of the event increases ten-fold. But, in the process, the budget we are supposed to adhere to for the fest takes a major beating.”
But then, it’s all about increasing the popularity of the fest in the country, and all becomes fair. Tarun Bansal, a student from IITBHU adds, ‘Celebrity presence at IIT fests is rapidly increasing, and why not? If it adds to the glam quotient and helps in increasing the popularity of the fest, then it’s most welcome.”


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